WAS ACTAVIS CODEINE'S RULER?

Was Actavis Codeine's Ruler?

For a brief period in the early 2010s, Actavis became synonymous with codeine cough syrup. Its products, particularly Promethazine with Codeine, gained popularity amongst certain demographics, fueling a cultural moment that permeated music. A significant number argue that Actavis's marketing and distribution strategies inadvertently ignited the cod

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